Some said that the message was in the bottle... Coke decided that the message would be happiness. A new bucolic advert by the Atlanta fizzy brand. Something to make you lighter in the current gloomy days. Cheers.
And yet I have just come across the latest Pepsi ad aired during the last week SuperBowl. Their own message is not bottled. They argue that even if things are changing, evolving, across generations... there are things that continue to be cornerstones of each generation, as long as they evolved too.
To read further:
- This is not a Method, an article on the Pepsi provocation in front of Coke UK Headquarters