Merry Christmas (and don't forget to buy)

The moment of truth.

OK it's now almost Christmas and all the companies are holding their breath. The retail industry and all the analysts are set behind their reporting matrix, a cup of coffee in one hand, a minced pie in the other. At stake is the answer to the very current dilemma: will the Homo Consumeris celebrate Christmas just like every year, forgetting about the economical downturn and indulging in some seasonal shopping spree? If yes, then you can expect some light at the end of the tunnel, but if not... we are all doomed. Snow will fall in May, Brits will start eating meat with some dodgy mint sauce, Sunderland might even start winning games back to back... Brrrrr... Frightening!

Dried turkey: reheat 2 minutes and stir.

Anyhow, every one concur: we are at a milestone date and any effort to help the scale move in the right direction is welcome. Enters AKQA, the creative digital agency. To celebrate the holiday season, or Christmas as we dare to call it in provocative Europe, the creative team have shot a very compelling and consumerist season greeting video. Not really eco-friendly, but at least it remind us all that it does not matter if your bank has gone bankrupt, that you had to sell your villa in St Barth and your Ferrari's. If you cannot treat your City mistress with stuffed turkey this year, well you can always indulge yourself with Pot the Noodles. Merry Christmas to you all.

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