Keen fan of Scotland whose surroundings amazed me when I toured it a few years back, I am always interested to see how the local breed promote their region and iconic products. To a certain extend, Whisky is the Scottish wine. You find the same kind of traditional, secretive techniques to ensure great, consistent quality of a product which is intrinsically subject to the unpredictable consequence of natural elements... It is also very easy to fall in the trap of the cliches: the bagpiper wearing a kilt with his face painted in blue... But it is also great to dig a little further in the ambitions of a nation that was too often discarded by the cousins of the South.
The following short film is a great story, told by a great actor. Robert Carlisle is not only a great stripper, he is also a good story-teller. So kudos to advertising agency BBH for the production of this one-take film depicting the story of Whisky brand Johnny Walker. The photography is great, the directing and acting too... But more importantly, the story line is insightful and great. Keep up the good work, and keep walking.
To read more:
- Love... Scotland: Scotland seen by Robbin Williams... Hilarious
- Ride on the edge of difference. A different way to ride the streets of Edinburg
- Highland, high time. A post on how to use masculine sex appeal to promote Scotish tourism and sports.
Excellent !
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