9.10.06

The colour that makes the difference

For the launch of its recent adicolor range, Adidas came up with a series of creative films for each colour. I especially liked Red, directed by Andy Bruntel and Roman Coppola. Nicely done, from a technical point of view, and meaningful. The others are a little bit lenghty or too conceptual or too aesthetic. This one is simply brilliant, snappy... more appealing in a word. I let you enjoy this edit...

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