In slippery territory

On the right slope.

This is not new, and can even claim to be rated as a classical in France. But since the agency, Euro RSCG BETC, has gained a few more awards recently, I felt like sharing it with the non-French readers or advertising fans who end up on this blog.

As you already know I am very interested in the cultural disparities, be it between two countries, two cities, two families... So there was no reason why I should not relay this advert. It is indeed about the cultural difference between classical broadcasters and 13ème rue, the French Satelite channel dedicated to thrillers and other suspens films.

To give you a little more background on this, the commercial was aired during the latest Winter Olympic Games and claims: "if we were to broadcast a sport show, this is probably the way we would do it".

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