All under one roof

At the superMAZEket

After a year in London, I am still amazed by the way supermarkets are organised. Obviously the layout of the aisles has nothing to do with either what I experienced before in other countries, or with my merchandising classes... The aisles dedicated to canned beans or sliced bread are enormous but there is very little room left to baby food for instance (which is surprising when you see the number of pushchairs that are populating the British streets). It took us 3 months to find the pastries which were with the margarine, while we were looking for it on the pizza, puffed sausages... shelf, which was of course on the other side of the shop. And what to say about the presence of a pet food section in the middle of the food alleys?

But beyond the shop map, I am also surprised by the shelves themselves, and how products are displayed or organised. If you are a frequent reader of this blog you are probably aware my devious mind tends to see evil in grocery baskets (read here and here to catch up), but the latest experience was all the more eloquent.

Medicine man

This is the shelf I faced yesterday morning when doing my groceries (yes, I have more free time currently to do my groceries outside office hours:-P).

And another quirky smile on my face. With all these medicines, you have all in hands to handle your intimate life. A self-explanatory Anusol, a toothpaste for fresh breath, and a whole lot of aspirin tablets against the Saturday night "migraine". Ultimately, I am wondering whether this shelf implementation is not more efficient than the one I am used to. It is all under one roof. But on the other hand, if the way you work reflects the way you live, I pity the husband of the section manager. It must not be that funny every night.

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