Yogurt singing (part 2)

I already wrote an article about "yogurt singing", a practice that consists in singing approximate lyrics on a foreign song or in using onomatopoeias to reproduce sounds that come to our non-educated hear. An example? Let's say that the original lyrics is "wanna gain freedom", a nice politically-engaged line, now in yogurt that could become "one again three four" (don't get it? read it fast, with a strong French accent, and you will end up getting it).

A spoonful of notes.

The singer tries to foul his audience, or even himself, that he can sing. That helped a lot of wannabes in the sixties, but now, with English taught in French primary schools, it becomes more and more difficult to make a living with yogurt's (unless it is organic, sugar- and fat-free, but this is a digression). In other words, the only yogurt users are nowadays individuals in their bathroom with only a plastic duck as an audience.

Ken touched this.

But the insight remains intrinsically true. When you don't master a language, you tend to refer to the few words that you know and think you recognise them. It is not a matter of understanding what you speak, it is a matter of reinsuring yourself that you are capable of something... Berlitz has just released a new ad on the web using a very nice graphic design execution, but before all relaying on this market truth. Strategically right, well executed and supported by the cult MC Hammer, Man... I lov'that!



Edit: the MC Hammer ad has been deleted, but the same idea has been developed on the La Bamba soundtrack. arriba!