Don't laugh for me Argentina.


It's quite difficult to escape such a news, but it seems that we are about to enter a dark period in our History. Tough times are ahead of us. All alarms are now in the red. Tension is at its maximum. If the magazines, newspaper, TV programmes are right, we are about to hit the bottom... That's now a fact, if Saturday the French football team does not win against Romania, then farewell to the 2010 World Cup!

What? Expecting something else? Something along the lines of the current economical downturn and its horrific impact on the Western civilization economies, or something about the years of financial depression, inflation, suppressions... Whatever in -ion that might sound scary enough?

I reckon I am no financial expert, was long convinced that FT was only the acronym for Full Time, and the only time I walked in Wall Street was to grab a coffee mug in the local Starbucks. As a result, I am not sure to understand the full scope of the current crisis that is supposedly impacting us. What I get though is that following the over-use of credits from our North American friends and the greedy and short-sighted views of bankers, a wave of discredit and doubts grows. And the media inflate this trend. I am not denying that there is something worrying happening in the financial spheres that might impact everyday people. Jobs and companies are at stake. And in a town like London where everything gravitates around finance, any hiccups resonates loudly. An entire ecosystem is shaking...

Back to reality.

Earlier this week, I read a series of emails exchanged by different colleagues across the globe. They were discussing the impact of the economical turmoil on our business, and how our customers might react in such critical conditions... And yet a reply struck my mind. A few lines written in all simplicity from Buenos Aires. This email was saying in a nutshell: "Guys, remember that Brazil and Argentina went through really tough a recession a few years ago, and trust me what you are going through now is peanuts".

Let's face it. For now the crisis is rather contained to the banks. So yes, some of the bankers who were parading a few months ago in there flashy Ferraris and pocketed astronomical bonuses last January, might need to find some occupations for their new spare time. But on the other hand, we have not yet to face uncontrolled inflation. Imagine going to bed eating an apple that cost you £1 and wake up the next morning to defecate an apple core that is now valued £10 on the market stalls.

That is the kind of ratio our Argentinean friends had to face... And trying to remember what was back then in the press, I cannot remember such an alarmist campaign. I do remember the metaphysical considerations about Lionel Messi and his footbalistic potential (is he the living reincarnation of El Pibe de Oro?), about the Tevez-Mascherano tickets and their probable transfers to other Premier Leagues clubs... On the planet, newspapers are more concerned about Argentinean or Brazilian fates on football pitches than on the economical scene. Who cares after all of what happens in the favellas as long as their jewels wears your favourite jersey and kicks the hell out of leather ball.

Let's face it, we are currently facing a problem indigestion problems, whilst we ignored starving people. And to boot, we are treated by the most qualified doctors, our governments, with the best equipment, our taxes. So let's stop complaining, look ahead, straighten up, stop complaining and learn from those who managed to overcome difficulties without too loud a word. Respect.

1 comment:

  1. Well said Cedric! We need to stop worrying and get on with things! :)

    Everything happens for a reason - it's how well you surf the wave that matters :)

    Off surfing in LA - will be back in a couple of weeks :)