Hot topic.
Obviously I am a bit early for April fools' day but nonetheless I found that this advert was a nice attempt to raise awareness about the hot topic of the moment (sorry for the pun): Global Warming.
In France on April 1st it is tradition to trick your friends by sticking paper fishes in their back without them noticing. Why? No idea, but certainly because someone walking with a fish on his or her back really looks like a fool.
Now, if we don't pay attention, with floods and melting poles, the joke will soon be on us... Fishes will stick paper men on their pal back fins.
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