Ménage à trois

Once upon a time.

French are said to have developed the concept of love affairs. Bill Maher highlights that as one our key trait in his excellent tirade about "being French". But what people may not necessarily be aware of is our fantastic story-telling capabilities. You really have to be good at it when living two parallel lives.

Here is an illustration from Canal+, the French TV channel which is also one of the main cinema producer around the globe. Canal+ is an iconic advertiser in France served by a great creative agency BETC Euro RSCG. They have come up over the last few years with some great advertisements including The March of the Emperor, Broke Back Mountain or Mafia. A saga that is creating much anticipation...

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