Swedish massage, French manicure, Brazilian or even Hollywood waxing... The lexicon of beauty is full of references to cultures. Hence to differences.
Beauty norms do evolve geographically, and thankfully over time.
Ad for Playboy Brazil by BBH
And yet finally, thanks to Philips and Tribal DDB, humanity has done another great leap forward. Shaving may still be a cultural manifestation, but it can no longer be held for an example of sexual discrimination. Men and women are now finally really equals when it comes to facing the blade of a razor...
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