17.1.07

Talking about stereotypes

Stereotypes are an easy vehicle for communication because they are shortcuts. They allow hyperbolas. When you have a story to tell in 30 seconds, the length of an average TV commercial, you are keen on means to optimise your time.

But as every shortcut, stereotypes lose a great deal of information by reducing a great diversity to an average or distorted image...

Beheaded people dancing in the Glass Gallery of Versailles Castle... Treated like Royalty!

And talking about cutting short (sorry, for the poor joke), here is a campaign micro-website for Paris, aimed at British tourists... It obviously plays on loads of stereotypes since it is a guide to cop the "Parisian attitude". So enjoy and have fun!

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