I have already talked at length about Food being a cultural symbol. Most countries can indeed be embodied in a dish: Japan and sushi, Spain and Paella, Italy and Pizza, Germany and Bratwurst, Singapore and Pepper Crab, Scotland and Haggis, etc.

Food reveals to consequently be a great vector of communication that can sell countries, cars, beers, sport gear and even train tickets...

Eurostar ad by Parisian agency Leg.

Carlsberg ad by Saatchi&Saatchi London.

Nike ad by W+K Amsterdam.

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