International F.C.

Two quotes to start this post, both picked up from this brilliant book that I strongly recommend to any football and/or photography lovers: "One Love".

"Everything I have learned about human morality and duty I've learned from football" Albert Camus
"In football, everything is complicated by the presence of the opposite team" Jean-Paul Sartre

A common ground.

Beyond the evoked duality of football being a school of life with its up and down sides, the beauty of this sport is its sociological implications. It is indeed a fantastic mean to bring two nations on a same field, without it being a battle field. Of course there are tensions, but football can create a bridge between cultures... and be the source of inspiration of some very good creative work!

Before a Copa Libertadores opposition between Argentina and Brazil, an Argentinean condom company came up with the first ad to show the Brazilians what they were going to do to them. Brazil won the match and their Football organization replied to the ad... Hard tackle!

The Iberian peninsula and its traditional rivalry... A simple though great ad for TVE, the national Spanish broadcaster, before the match Spain vs. Portugal.

And finally an ad for a detergent as a testimonial of Germany reborn pride.

The round revolution

Having lived in this country during my student years, I indeed experienced an inferiority complex among the younger generations. They were living with the burden of their country's past. It was as if, somehow, being proud of your German nationality was dubious...

The recent World Cup probably contributed to a certain mindset evolution. But is this really a surprise? After all, as Che Guevara once said, "It is not just a simple game, it is a weapon of the revolution".

Note: many thanks to AdsOfTheWorld.com for the quality and the depth of its sources.

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